Are Christopher Ward Watches Good?

The horological world is vast, teeming with brands that have storied histories and intriguing narratives. Among these is Christopher Ward, a name synonymous with contemporary design meshed with traditional watchmaking standards. This brand, relatively young in the watch industry, has managed to stir conversations about its timepieces.

Are Christopher Ward watches good? Undoubtedly, they stand out as quality timepieces that don’t break the bank. Meticulously crafted, they offer precision, aesthetic appeal, and durability, aligning with many of the benchmarks set by their pricier counterparts.

The allure of Christopher Ward lies not just in its design but also in its promise of a luxury watch experience without the luxury price tag. This characteristic positions them uniquely, appealing to both novice watch collectors and seasoned aficionados alike.

History of Christopher Ward

Christopher Ward, in the vast landscape of horological brands, represents a beacon of modernism while honoring traditional craftsmanship. It’s a brand story both fascinating and relatable.

Origin and Foundation

Christopher Ward was conceived out of a passion for timepieces and a vision to disrupt the watch industry. Founded in 2004 by Mike France, Chris Ward, and Peter Ellis, the trio was driven by a singular mission: to offer high-quality watches without the luxury markup. This was achieved by bypassing traditional retail channels and selling directly to consumers.

Their business model was quite straightforward:

  • Identify gaps in the market for premium, yet affordable timepieces.
  • Collaborate with renowned Swiss watchmakers to ensure top-tier quality.
  • Connect directly with customers, avoiding middlemen and their associated costs.

This model was a refreshing approach in an industry dominated by age-old practices and conventional sales methods. The brand’s commitment to transparency and value resonated with watch enthusiasts and casual buyers alike.

Evolution Over the Years

As years progressed, so did Christopher Ward’s reputation. They started gaining traction not just for their affordable pricing, but for their unwavering commitment to quality. Each watch was a testament to Swiss craftsmanship, underpinned by the brand’s dedication to innovation and design.

Some pivotal moments in the brand’s journey:

  • 2005: The launch of their first watch, the C5 Malvern Automatic, was met with acclaim, setting the tone for future creations.
  • 2014: A decade after its inception, Christopher Ward underwent a rebranding, introducing a new logo and a refreshed design philosophy. This was a testament to their constant evolution.
  • 2015: The unveiling of their in-house movement, Calibre SH21, showcased their dedication to horological excellence. This movement offered a remarkable 5-day power reserve, setting it apart from competitors.

With each milestone, Christopher Ward solidified its standing in the watchmaking world, defying industry norms and challenging the status quo.

Design and Craftsmanship

When it comes to watchmaking, design, and craftsmanship walk hand in hand. For Christopher Ward, this principle is at the heart of their creations.

Signature Design Elements

Every brand has its distinct design elements that set it apart, and Christopher Ward is no exception. They focus on:

  • Minimalism: Christopher Ward’s designs lean towards understated elegance. The dials are often clean, with sharp indices and hands, allowing the craftsmanship to shine.
  • Color Palette: While they offer a range of colors, there’s a consistent preference for muted, classic shades. This ensures the watches remain versatile for various occasions.
  • Case Design: The brand takes pride in its case designs, which perfectly encapsulate the movement while offering a sleek and modern appearance.

These elements, combined with their meticulous attention to detail, ensure that each watch isn’t just a time-telling device but a piece of art.

Craftsmanship: Details and Precision

Craftsmanship, especially in the world of watchmaking, is about precision, attention to detail, and a relentless pursuit of perfection. Christopher Ward’s timepieces exemplify this ethos.

  • Swiss Movement: Being Swiss-made, the watches benefit from the revered Swiss watchmaking heritage. The movements, whether in-house or sourced, guarantee accuracy and longevity.
  • Materials: The brand doesn’t compromise on materials. From stainless steel cases to sapphire crystal faces, only the best is used.
  • Finishing Touches: The final touches, like the logo placement, strap quality, and even the texture on the crown, all display the brand’s commitment to excellence.

Movement and Performance

When discussing the heart of a watch, we refer to its movement. The movement dictates not only the timekeeping accuracy but also contributes to the character and value of the timepiece.

Types of Movements Used

Christopher Ward primarily uses Swiss movements, renowned for their precision and craftsmanship. Two main types dominate their collection:

  • Quartz Movement: Renowned for its precision, quartz movement is battery-powered. With fewer moving parts, this movement offers consistent and accurate timekeeping.
  • Mechanical Movement: A nod to traditional watchmaking, mechanical movements in Christopher Ward watches capture the essence of horological craftsmanship. The brand showcases both manual and automatic variants. Notably, their in-house Calibre SH21 movement, a mechanical masterpiece, boasts a 5-day power reserve.

Reliability and Precision

Christopher Ward, being Swiss-made, assures a benchmark level of reliability and precision in its watches. A few highlights include:

  • Accurate Timekeeping: Especially with their quartz variants, time deviations are minimal. For their mechanical watches, the brand ensures each piece undergoes rigorous testing.
  • Durability: Durability isn’t just about the watch’s exterior. A reliable movement ensures longevity, with fewer maintenance requirements over time.

Comparison with Industry Standards

In the watch industry, Swiss movements set the gold standard, especially when discussing precision and reliability. Christopher Ward, tapping into this Swiss heritage, aligns its products with these standards. While many luxury brands charge a premium for the Swiss-made label, Christopher Ward stands out by offering this quality at a more accessible price point.

Price-to-Quality Ratio

In the realm of timepieces, the balance between price and quality is often a determining factor for many buyers.

Price Range of Christopher Ward Watches

Christopher Ward’s collection is diverse, catering to various budgets. Their watches typically range from:

  • $500 to $1,000: Entry-level watches, predominantly quartz.
  • $1,000 to $3,000: Mechanical watches, including some with their signature Calibre SH21 movement.
  • Above $3,000: Limited editions and watches with intricate complications.

Value for Money: Features vs. Cost

What sets Christopher Ward apart is the tangible value they offer:

  • High-Quality Materials: Premium materials, including stainless steel, sapphire crystals, and genuine leather straps, are standard across most models.
  • Swiss Craftsmanship: With their Swiss-made label, buyers are assured of a quality timepiece, irrespective of the price point.
  • Innovative Features: Watches in their higher price brackets often boast features like a 5-day power reserve, exhibition case backs, and intricate dial designs.

Comparison with Other Brands in Similar Price Bracket

In the $500 to $3,000 price range, there are numerous brands vying for attention. Brands like Seiko, Tissot, and Oris also offer quality timepieces. However, Christopher Ward’s direct-to-consumer model provides an edge. By eliminating middlemen, they’re able to offer a luxury experience without the luxury markup. Thus, in terms of value, Christopher Ward often outshines competitors, offering a superior price-to-quality proposition.

Customer Reviews and Feedback

The true test of any brand’s reputation lies in the voices of its customers. In the case of Christopher Ward, it’s no different. Let’s delve into what customers are saying and understand the common sentiments expressed.

What Customers Are Saying

Customers across the spectrum of watch enthusiasts have voiced their thoughts on Christopher Ward watches. Their feedback often centers around:

  • Design Appreciation: The brand’s ability to create timeless designs that blend classic elements with contemporary aesthetics receives consistent applause.
  • Value Recognition: Numerous buyers highlight how Christopher Ward offers high-quality watches at reasonable prices. This resonates strongly, especially considering the Swiss-made label.
  • Innovation Acknowledgment: Time and again, buyers mention the in-house Calibre SH21 movement as a testament to the brand’s commitment to innovation.

Common Praises and Complaints

Praises and complaints often form a balanced perspective on any brand. For Christopher Ward, the common sentiments expressed are:


  • Quality at Price: The value proposition consistently emerges as a point of praise. Buyers appreciate the luxury experience without the exorbitant price tag.
  • Design Flair: The blend of sophistication and modernity in design receives admiration. Many buyers consider Christopher Ward’s watches versatile for various occasions.


  • Limited Physical Presence: Some buyers express a desire for physical stores where they can try on watches before purchasing. Christopher Ward’s online presence can sometimes lead to hesitation.
  • Service Challenges: A minority of customers mention experiences with after-sales service that didn’t meet their expectations.

Warranty and After-sales Service

A brand’s commitment doesn’t end with the sale. It extends to after-sales service and warranties, critical aspects of the overall customer experience.

Warranty Terms and Duration

Christopher Ward watches typically come with a 60-month (5-year) warranty. This duration is a testament to the brand’s confidence in the longevity of its timepieces. It also aligns with the Swiss watchmaking tradition of offering substantial warranties.

Efficiency of After-sales Service

While most customers have smooth experiences, there have been instances where the after-sales service didn’t meet expectations. However, it’s important to note that the brand acknowledges such instances and continuously works to improve the post-purchase customer journey. The majority of customers who’ve required assistance report satisfactory resolution of issues.

Key Takeaways from Experts

Horological experts provide valuable insights into the quality and positioning of brands like Christopher Ward.

Expert Reviews on Quality and Durability

Experts consistently highlight the brand’s commitment to quality. Christopher Ward’s watches, with their Swiss movements and attention to detail, offer a level of craftsmanship that stands up to scrutiny.

Christopher Ward in the Watch Industry

The watch industry is one of heritage and legacy. Christopher Ward, despite its relatively short existence, has managed to carve a distinctive niche. Experts recognize the brand’s unique position in delivering Swiss-made watches at accessible prices. This positioning challenges the established norms and democratizes luxury.

What Makes a Good Watch?

Determining what makes a watch ‘good’ can be subjective as it depends on several factors. However, there are certain universal benchmarks to consider:

  • Quality of Materials: A good watch should use high-quality materials for its case, dial, and strap. Stainless steel, titanium, and precious metals are often indicators of quality.
  • Movement Accuracy: A watch’s movement, or ‘engine’, defines its accuracy. Swiss-made mechanical movements are usually associated with top-tier watches.
  • Craftsmanship: The attention to detail in the watch’s design and assembly signifies the level of craftsmanship.
  • Brand Reputation: Brands with a history of consistency, customer satisfaction, and innovation tend to produce reliable watches.
  • Value for Money: A good watch offers a fair balance between its cost and the value it delivers in terms of features, durability, and style.

How Do Christopher Ward Watches Compare to Other Brands?

In the watch world, comparisons are inevitable. Christopher Ward stands tall in many of these comparisons, particularly against high-end luxury brands, mid-range brands, and budget brands.

  • Comparison with High-End Luxury Brands: While Christopher Ward may not carry the same prestige as Rolex or Omega, it delivers similar quality, materials, and Swiss-made movements at a significantly lower price point.
  • Comparison with Mid-Range Brands: Against brands like Tissot or Hamilton, Christopher Ward offers a competitive alternative, often providing more innovative designs.
  • Comparison with Budget Brands: Christopher Ward clearly surpasses budget brands in terms of quality, materials, and craftsmanship. While they may be priced higher, the value and longevity they offer significantly outshine budget options.

Are Christopher Ward Watches Worth the Investment?

Investing in a watch goes beyond the initial price tag, with considerations such as longevity, resale value, and after-sales services playing significant roles.

  • Discussion on Longevity and Durability: Christopher Ward watches are built to last. From the materials used to the fine detailing, each timepiece is designed with durability in mind.
  • Resale Value and Brand Recognition: While Christopher Ward is a newer brand and may not carry the same clout as certain luxury brands in the resale market, its recognition is growing swiftly, indicating the promising potential for future resale value.
  • After-Sales Services and Warranties: Christopher Ward shows a strong commitment to customer service, offering a 60-day return policy and a 5-year warranty on their timepieces, adding more value to your investment.


Why did Christopher Ward start making watches?

Christopher Ward was founded with a vision to create premium quality watches at accessible prices. The founders aimed to challenge the traditional watch industry’s norms by offering timepieces that combined Swiss craftsmanship with direct-to-consumer pricing.

How does the pricing of Christopher Ward compare to other brands?

While Christopher Ward provides timepieces that resonate with luxury, their pricing remains competitive. They often sit at a mid-range price point, offering features and quality comparable to higher-end brands without the hefty price tag.

Are Christopher Ward watches Swiss-made?

Yes, Christopher Ward watches are Swiss-made. They pride themselves on adhering to the rigorous standards of Swiss watchmaking, ensuring precision, quality, and reliability in each timepiece.


Christopher Ward, as a brand, represents a blend of modern ethos with age-old watchmaking traditions. They’ve achieved a reputation that many brands strive for years to obtain, carving a niche for themselves in a saturated market.

Their approach to watchmaking underscores the importance of value. In a world where high-end often equates to high-priced, Christopher Ward reminds us that quality doesn’t always come with an exorbitant price. Their watches, with their Swiss roots and keen attention to detail, genuinely embody this philosophy.

In summary, the horological world is richer for brands like Christopher Ward. They challenge conventions, offering watch enthusiasts an alternative that doesn’t compromise on quality or aesthetic appeal.

Michael, an ardent horology enthusiast, brings his love for exquisite timepieces to life at WatchReflect. With a background in marketing and a penchant for luxury, he dives into the world of popular watch brands. His journey began during his years at a Swiss watch boutique, fueling his passion for precision craftsmanship. Through his words, Michael shares the allure and innovation that define the watch industry.

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