Are Concord Watches Worth The Money?

Luxury timepieces have long been a symbol of elegance, style, and sophistication. Among the many brands that dominate the luxury watch landscape, Concord is a name that resonates with enthusiasts and collectors.

Known for their quality craftsmanship and innovative design, Concord watches have etched a place for themselves in the annals of horological history.

Are Concord watches worth the money? The answer is nuanced. It’s based on several factors like the quality of craftsmanship, the brand’s reputation, and the watch’s resale value.

Each of these elements contributes to the inherent value of a Concord watch.

Dive into this comprehensive guide to better understand what makes Concord watches special and why they command their price.

We’ll take you through the watchmaking prowess of Concord, compare it with other luxury brands, and most importantly, provide a detailed answer to the core question – are Concord watches worth the investment? Let’s set the wheels in motion.

Are Concord Watches Worth The Money


The Craftsmanship of Concord Watches

Quality of Materials Used

Concord uses top-grade materials to build its watches. The cases are usually made of 18k gold or high-quality stainless steel, while the watch faces are protected by durable sapphire crystal.

This, combined with superior leather or stainless-steel bands, ensures that Concord watches provide enduring quality and longevity.

Innovative Design and Features

Concord’s innovative spirit is evident in its designs. The Concord Saratoga, for instance, features a distinct horse-bit design, embodying the spirit of the famous Saratoga Horse Race.

The Concord C1, with its robust and futuristic design, is another testament to the brand’s innovative prowess.

Precision and Accuracy

Concord watches are Swiss-made, a label synonymous with precision and accuracy in the world of horology. These timepieces are powered by mechanical or quartz movements, delivering accuracy that ensures you’re always on time.

Comparing Concord with Other Luxury Watch Brands

Price Comparison

Concord watches are priced competitively, typically falling in the mid to high-end luxury segment. While brands like Rolex and Patek Philippe may have higher entry points, Concord offers a balanced mix of luxury and affordability.

Resale Value Comparison

Though Concord watches may not boast the same resale value as brands like Rolex or Patek Philippe, they do hold a decent resale value, especially for some of their iconic models like the Mariner and Saratoga.

Prestige and Brand Recognition

While Concord may not be the first name that springs to mind when thinking of luxury watches, the brand carries significant prestige within horology circles. It’s innovative designs and quality craftsmanship have earned it a reputation as a maker of fine Swiss watches.

User Experiences with Concord Watches

Testimonials and Reviews

User experiences with Concord watches are overwhelmingly positive. Owners often comment on the watch’s quality, durability, and innovative design. A quick look at watch forums and review sites will reveal the satisfaction of Concord owners.

Lifespan and Durability

Concord watches are built to last. With proper care and maintenance, these timepieces can be passed down through generations. This longevity adds to their worth, making them more than just a simple timekeeping device.

Customer Service and Warranty

Concord offers excellent customer service and warranty packages, with most watches covered for defects in material or workmanship for a specific period. This after-sales service enhances the overall value of Concord watches.

Factors That Influence The Value of a Watch


The craftsmanship of a watch is a significant factor in determining its value. With Concord, you’re investing in Swiss watchmaking prowess, marked by precision, accuracy, and attention to detail.

Brand Reputation

A brand’s reputation plays a crucial role in adding value to its timepieces. Concord, with its rich history and commitment to quality, holds a solid reputation in the horology world.

Rarity and Exclusivity

Limited edition and exclusive models command a higher value. Certain Concord watches, due to their limited production, become valuable collectible items, thus increasing their worth.

Materials Used

The quality of the materials used in a watch significantly impacts its value. With Concord’s use of premium materials like 18k gold, sapphire crystal, and high-quality stainless steel, you’re ensured a product worth your investment.

Mechanical Complexity

Complex mechanical watches often hold more value due to their intricate design and functionality. Concord’s mechanical watches showcase this complexity, contributing to their overall value.

Age and Condition

Vintage Concord watches in good condition can appreciate in value over time, making them worthwhile investments for watch enthusiasts and collectors.

Are Concord Watches a Good Investment?

Discussion on Appreciation and Depreciation

While not all Concord watches appreciate value, certain models, especially limited editions and vintage pieces, can hold or even increase in value over time. However, like any luxury item, some depreciation is inevitable.

Long-Term Value

A Concord watch offers more than just immediate gratification. It’s about owning a piece of horological art that lasts a lifetime. The timeless designs and superior craftsmanship ensure that a Concord watch remains valuable and cherished for years to come.


Certain Concord models, particularly those that are discontinued or limited edition, become collectibles. For a watch collector, these pieces can be a valuable addition, making them worth the investment.

FAQ Section

Are Concord watches good quality?

Yes, Concord watches are known for their exceptional quality, innovative designs, and precision. They use high-grade materials and offer excellent craftsmanship.

How do I maintain my Concord watch?

Regular servicing and proper handling are key to maintaining your Concord watch. Avoid exposing it to extreme temperatures or conditions, and get it serviced at authorized centers.

Where can I buy a Concord watch?

Concord watches can be purchased from authorized retailers, certain online platforms, or directly from the Concord website. Ensure the authenticity of the watch before making a purchase.

How do I verify the authenticity of a Concord watch?

Authentic Concord watches come with a certificate of authenticity and a unique serial number. You can also verify the authenticity by taking the watch to an authorized dealer or service center.

Final Verdict

We’ve embarked on an extensive journey to understand whether Concord watches are worth the money. From exploring the brand’s rich heritage and craftsmanship to dissecting factors influencing a watch’s value, it’s clear that a Concord watch is more than a mere timekeeping device.

It’s a testament to innovative design, precision, and Swiss watchmaking prowess. The real worth of a Concord watch, however, goes beyond its price tag.

It’s in the joy of owning a piece of horological art, the satisfaction of a wise investment, and the pride of carrying a piece of history on your wrist.

So, while the monetary value may be subjective, the intrinsic value of a Concord watch is undoubtedly high. After all, the worth of a watch is often measured by the value it brings to your life.

Michael, an ardent horology enthusiast, brings his love for exquisite timepieces to life at WatchReflect. With a background in marketing and a penchant for luxury, he dives into the world of popular watch brands. His journey began during his years at a Swiss watch boutique, fueling his passion for precision craftsmanship. Through his words, Michael shares the allure and innovation that define the watch industry.

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