Is Movado a Luxury Watch?

Bold Swiss design. Iconic Museum Dial. These are the terms that often come to mind when we think of Movado. Since its inception in 1881, Movado has been a brand that has always dared to be different, offering timepieces that blend art and innovation.

Movado, a name synonymous with modernism, precision, and style, often sits on the boundary between luxury and mainstream in the world of watches. It boasts a rich history, distinct design aesthetics, and, of course, quality craftsmanship, factors typically associated with luxury watch brands.

Yet, the question remains – is Movado truly a luxury watch brand? As we explore the ins and outs of Movado, including its history, unique features, positioning in the watch industry, and expert opinions, you’ll get a more comprehensive perspective on whether Movado fits the definition of luxury.

Understanding Luxury Watches

Luxury watches are more than mere timekeeping instruments. They are a combination of superior craftsmanship, history, intricate design, limited production, and often, a hefty price tag. Brands like Rolex, Patek Philippe, and Audemars Piguet come to mind when we talk about luxury watches.

Luxury watches usually exhibit some common characteristics – high-quality materials like gold or platinum, superior finishing, a reliable and sophisticated movement, often handmade, exceptional durability, and an enduring design that withstands the test of time.

History of Movado

Movado, which means ‘always in motion’ in Esperanto, was founded in 1881 in La Chaux-de-Fonds, Switzerland. Over its impressive 140-year history, Movado has earned over 100 patents and 200 awards for watch design and technology.

One of the significant milestones in Movado’s journey was the unveiling of the iconic Museum Dial by American designer Nathan George Horwitt in 1947. With its minimalist design featuring a single gold dot at 12 o’clock symbolizing the sun at high noon, it became the first watch dial to be exhibited at the Museum of Modern Art in New York.

Unique Features of Movado Watches

Movado’s design philosophy revolves around modernism. The Museum Dial, devoid of any numbers and featuring only a single dot, embodies this principle. It’s not just about telling time; it’s about celebrating the art of time.

Among Movado’s noteworthy collections are the Museum Classic, Esperanza, Modern Classic, and the BOLD collection. Each line represents a different facet of Movado’s design ethos, ranging from the simplicity of the Museum Dial to the complexity of the chronograph movements in the BOLD series.

Is Movado a Luxury Watch Brand?

Movado sits in an interesting niche in the watch industry, often termed as ‘affordable luxury’. It doesn’t compete directly with ultra-high-end brands but is a step above your typical fashion watch brands.

While the craftsmanship, design, and quality of Movado are commendable, it doesn’t match up to the exclusivity, prestige, and horological complexity of brands like Rolex or Patek Philippe.

Factors to Consider When Buying a Movado Watch

Movado watches are known for their quality materials, Swiss movements, and standout designs. The brand maintains high standards in its manufacturing processes, ensuring that each timepiece meets the expectations of its customers. Movado’s attention to detail and commitment to excellence contribute to the overall quality and craftsmanship of its watches.

One of the appealing aspects of Movado watches is their relatively accessible price range compared to many luxury watch brands. While luxury watches can often reach astronomical price tags, Movado offers a range of options that cater to different budgets. From the more affordable Museum Classic models to the higher-end timepieces with additional complications, Movado provides a variety of choices for watch enthusiasts.

When considering the purchase of a luxury watch, resale value and investment potential often come into play. While Movado watches retain their value to some extent, they are not typically regarded as investment pieces like certain limited-edition Rolex or Patek Philippe models. However, it’s important to note that purchasing a watch should primarily be about personal enjoyment rather than solely focusing on its investment potential.

Expert Opinions and Reviews

Experts in the watch industry have varying opinions about Movado’s status as a luxury brand. Some argue that it’s innovative designs and Swiss craftsmanship make it a part of the luxury watch realm. Others believe that Movado’s more accessible pricing and mass-market appeal place it in the affordable luxury category. It is important to consider multiple expert perspectives when forming an opinion.

User reviews and testimonials can provide valuable insights into the experiences of individuals who have purchased and worn Movado watches. By researching online forums, watch enthusiast communities, and customer feedback, potential buyers can gain a better understanding of the overall satisfaction level and durability of Movado timepieces.


In conclusion, Movado holds a unique position in the watch industry, blurring the line between luxury and mainstream. With its rich history, distinctive design elements like the Museum Dial, and commitment to quality craftsmanship, Movado has become a well-respected brand in the world of watches.

While it may not possess the same level of exclusivity and horological complexity as some traditional luxury watch brands, Movado offers accessible luxury with its range of timepieces.

Ultimately, the perception of whether Movado is a luxury watch brand may vary depending on individual perspectives and priorities.

What remains undeniable is the artistry and innovation that Movado brings to the world of watchmaking, appealing to those who appreciate its modern design and exceptional craftsmanship.

Sherry's editorial journey seamlessly merges with her passion for horology at WatchReflect. As a seasoned editor and watch enthusiast, she curates insightful guides that cater to novices and connoisseurs alike. With a penchant for research and a flair for storytelling, Sherry transforms horological complexities into engaging narratives. Her mission is to illuminate the path for those navigating the multifaceted realm of timekeeping.

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